The Dangers of Co-Branding: Lego to End Partnership with Shell
Greenpeace is right, Shell-branded Lego is ill-judged | WIRED UK
Greenpeace slams LEGO for its brand partnership with Shell | Salon.com
LEGO's Partnership with Shell Pollutes Kids' Imaginations Along with the Planet
LEGO ends 50-year tie-up with Shell after anti-Arctic oil campaign by Greenpeace — RT Business News
Lego to drop Shell partnership bowing to Greenpeace pressure - Latest News
Greenpeace on Twitter: "VICTORY! LEGO has ended their partnership with Shell. Everything is awesome! #SaveTheArctic http://t.co/nZn9RGXki7" / Twitter
Greenpeace urges Lego to end Shell partnership | Greenpeace | The Guardian
Lego Ends Shell Contract After Greenpeace 'Save the Arctic' Campaign
Lego ends Shell partnership following Greenpeace campaign | Oil | The Guardian
Greenpeace greases up Lego toys » strategy
Lego Shell Oil Deal Draws Protests
Greenpeace Targets Lego for Shell Partnership in New Campaign
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
Lego ends partnership with Shell over Greenpeace campaign - CNET
How LEGO got awesome to #SaveTheArctic - Greenpeace International
Lego ditches deal with Shell over Greenpeace oil spill video - Green Prophet
LEGO Finally Ends its Long, Nonsensical Partnership with Shell Oil Company - Woman Tribune
When a brand partnership turns toxic
LEGOs, LEGOs, Everywhere, and a Partnership with Shell – Erik Assadourian
LEGO Ends 50-Year Partnership with Shell After 6 Million People Campaign to Save the Arctic - Sustainable Brands
4 Essentials for Co-Branding Success
Lego ends partnership with Shell after Greenpeace campaign - National | Globalnews.ca
Greenpeace takes on Lego over Shell partnership | CBC News
Lego to Drop Shell Partnership Bowing to Greenpeace Pressure
